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Case Center
Apple iPad & AT&T Unlimited Data
- Issue: Deceptive marketing of data plans
iPad Unlimited Data Plan Class Action Lawsuit
On June 9, 2010, a consumer who purchased an Apple iPad with 3G capability and signed up for an AT&T data plan filed a nationwide class action lawsuit against Apple and AT&T for fraud and misrepresentation. On June 23, 2010, an amended complaint was filed adding two additional consumers as plaintiffs and further details in the factual allegations.
Plaintiffs allege that Apple and AT&T deceptively promoted that consumers could both sign up for an unlimited data plan and have the ability to switch, month by month, between that unlimited data plan or one with a 250MB limit as their needs changed.
Factual Allegations
As of June 7, 2010, Apple and AT&T decided to discontinue the "unlimited data" plan they had heavily advertised in connection with their sales of the 3G-enabled iPads. Apple and AT&T had promised consumers flexibility with their data plans, allowing them the ability to switch back and forth between the limited data plan, the unlimited data plan, and no data plan.
The complaint alleges that iPad purchasers who initially opted for the limited data plan have been stripped of their ability to later opt for the unlimited data plan. Even those customers currently signed up for the unlimited data plan cannot switch to a limited plan and then later opt for the unlimited plan, as was originally promised. Apple and AT&T announced this policy change with less than one week's notice to their customers and only about a month after Apple and AT&T began selling 3G-enabled iPads.
The complaint further alleges that consumers were convinced to opt for the more expensive 3G model, costing $130 more than a non-3G model, based on the advertised benefits of having an unlimited data plan and the freedom to continually switch in and out of that plan as their demand for data changed.
Proposed Class
Plaintiffs seek to represent a nationwide class consisting of all individuals and entities within the United States who purchased an Apple iPad 3G with an AT&T service plan.
Contact Lieff Cabraser
Consumers who would like to report their experiences with the Apple iPad and their AT&T unlimited data plan are welcome to contact a consumer protection attorney at Lieff Cabraser to report their experience and submit a complaint. There is no charge or obligation for our review of your case.
Trademark Notice
This website is sponsored by Lieff Cabraser Heimann & Bernstein, LLP. iPad is a trademark of Apple Inc. The use of this trademark is for informational and product identification purposes only.
