Lieff Cabraser Civil Justice Blog
Are Toymakers Allowing Your Kids to be Tracked Online?

Are Toymakers Allowing Your Kids to be Tracked Online?

Major toymakers have been accused of permitting third-party vendors, including marketing and advertising companies, to track the online activities of children on their websites. Viacom Inc.; Mattel Inc., Hasbro Inc.; and JumpStart Games Inc. have been charged with violating the Children’s Online Privacy Protection Act (COPPA). These toymakers will pay a combined fine of $835,000 for their wrongdoing.

The Children’s Online Privacy Protection Act is a federal law which limits online marketing to children under age 13, in addition to requiring website operators to receive parental consent before collecting personal information from the kids who browse their sites.

Nick Jr. and Nickelodeon (Viacom); Barbie, Hot Wheels, and American Girl (Mattel); Neopets (JumpStart); and My Little Pony, Littlest Pet Shop, and Nerf (Hasbro) are some the most popular children’s websites that are associated with the recently fined toy companies.