Lieff Cabraser Civil Justice Blog
Lieff Cabraser and LA City Attorney Office File 4 False Reference Pricing Consumer Fraud Lawsuits in California State Court

Lieff Cabraser and LA City Attorney Office File Four False Reference Pricing Consumer Fraud Lawsuits in California State Court

Lieff Cabraser announces that today, as co-counsel with the Los Angeles City Attorney Mike Feuer, it has filed four consumer fraud civil enforcement actions against national retailers: J.C. Penney, Kohl’s, Macy’s, and Sears. These cases allege that to increase sales each of these companies has pervasively used “false reference pricing” schemes — whereby the companies advertise products at a purported “discount” from false “original” or “regular” prices — to mislead customers into believing they are receiving bargains.

Lieff Cabraser is proud to join the Los Angeles City Attorney in continuing the fight to protect and vindicate consumer interests. The Lieff Cabraser lawyers prosecuting these cases are Michael W. Sobol, Roger N. Heller, Nicholas Diamand and Katherine Lubin Benson.

Read a copy of the formal press release from the Los Angeles City Attorney’s Office for more information on these important cases.