Third Party Ad Networks May Be Improperly Accessing Your Child’s Data
The Children’s Online Privacy Protection Act (COPPA) requires app makers and site owners to strongly restrict the use of all information taken from and about child users 13 and younger. In addition to expressly requiring parental consent for all data, there are significant restrictions on the types and methods of marketing that can be made towards child users and leveraging those users’ data. These restrictions apply not just to app creators and site owners, but to any third-party networks and vendors that might place cookies in apps and sites to harvest and aggregate child data.
Child Privacy Data Breaches Are On The Rise
Recent widespread media reports highlight privacy dangers in child toys, including the exposure of voice recordings in toy pets and child info leaked from mobile app toys and games. Child data exposure dangers are unfortunately real, and increasing vigilance is required of parents as their kids’ info is improperly acquired or child data is leaked or improperly taken online.
Contact a Child Data Protection Lawyer at Lieff Cabraser
If you suspect your child’s data may have been improperly acquired or used in violation of COPPA and other consumer protection or privacy laws, we welcome the opportunity to speak with you about your potential case. Our no-obligation review is free, and the information you provide will be held in strict confidence. That information will also help us hold companies accountable for any COPPA privacy violations or other data improprieties that have occurred.
Is My Child’s Data Safe?
Security issues and flaws relating to apps and Internet-connected children’s toys and games are also on the rise. Lawsuits allege that, in 2015, more than 6 million children’s names, ages, and genders were disclosed along with other related information when the leading manufacturer and distributor of digital learning toys, V-Tech, suffered a simple but devastating hack to its databases. A similar attack on allegedly insecure data stores affected Hello Kitty’s San Rio Town online in late 2015 as well.
Children’s data is increasingly vulnerable to improper acquisition and misuse. Many feel app makers have neglected their duties to safeguard the personal information of kids who are the consumers of the products they develop and distribute. A child’s name, age, location, birthdate, spoken language, and gender can be harvested easily, then misused for overreaching or inappropriate marketing purposes, all in violation of COPPA privacy laws. There are other risks as well– this data becomes even more valuable as the children grow up, and a hacker can hold on to this identifying information and use it when the child becomes an adult to cause harm via identity-based theft and related financial fraud.
Lieff Cabraser’s Work in Digital Privacy & Child Data Security
Lieff Cabraser is committed to helping parents protect their children, their privacy, and their children’s information in a world where electronic toys and games and digital devices with inherent security vulnerabilities are growing more and more pervasive. From voice-controlled home devices that can leak sensitive information to videorecording toys and interactive digital games whose data can be leaked or accessed improperly, our private data — and in particular private child information — faces a growing risk of exposure and improper sharing. An important part of our work protecting children and their data consists of ensuring that companies obey child data protection laws and take all the required steps to ensure that kids’ data remains secure and private.
Our attorneys possess extensive experience and the requisite technological background to successfully assert and litigate all manner of privacy claims. We represent individuals in precedent-setting cases impacting hundreds of millions of Americans against prominent technology, social media, and entertainment corporations for alleged violations of digital privacy rights, data overreaching, and the failure to protect critically-sensitive information.