Lieff Cabraser and LA City Attorney Office File Four False Reference Pricing Consumer Fraud Lawsuits in California State Court

Lieff Cabraser and LA City Attorney Office File 4 False Reference Pricing Consumer Fraud Lawsuits in California State Court

Lieff Cabraser announces that today, as co-counsel with the Los Angeles City Attorney Mike Feuer, it has filed four consumer fraud civil enforcement actions against national retailers: J.C. Penney, Kohl’s, Macy’s, and Sears. These cases allege that to increase sales each of these companies has pervasively used “false reference pricing” schemes — whereby the companies advertise products at a purported “discount” from false “original” or “regular” prices — to mislead customers into believing they are receiving bargains. [Read more…]