highlights individual lawyers seeking leadership roles in Juul MDL

As reported by (subscription), a diverse set of nearly 50 lawyers have submitted proposals to lead the national multidistrict Juul e-cigarette fraud and injury litigation. One of the proposed leadership teams includes Lieff Cabraser partner Sarah London, and if approved would be one of the most diverse in multidistrict litigation history. The team includes ten women and three minority lawyers. The group may also add two additional women.

If the team is approved, Lieff Cabraser partner Sarah R. London  will serve as Liaison Counsel.

In her application, as noted by, Sarah London referenced her successful work in lawsuits filed against the tobacco companies, as Altria Group Inc., the parent company of Philip Morris, owns 35% of Juul and is an additional defendant in some of the lawsuits.

“This case is an emergency. We are in the midst of a public health nicotine addiction and vaping crisis among kids, and cases should proceed to trial without delay,” noted London, who said she has litigated more than 3,000 tobacco cases in Florida over the past five years and helped achieve a precedent-setting $100 million collective settlement with Big Tobacco in 2015.

Read the full article on’s (subscription) site.

About Sarah London

A member of the Consumer Attorneys of California Convention Leadership Committee and a partner in Lieff Cabraser’s San Francisco office, Sarah London is a determined, skilled, and experienced advocate for the injured, employees, and consumers. She is experienced in all aspects of trial work, from drafting and arguing motions in limine, opposing Daubert challenges to plaintiffs’ experts and deposing defendants’ experts, and serving as lead trial counsel to writing successful post-trial and appellate briefs. Sarah’s case work involvement includes: the Florida Tobacco litigation, Zofran Infant Injury lawsuits, the Toyota Sudden Acceleration litigation, the Norvir antitrust case, and Pacific Fertility Clinic Egg and Embryo Preservation Failures. A Super Lawyers Rising Star for five consecutive years and 2015 finalist for the Consumer Attorneys of California Streetfighter of the Year Award, Sarah has held multiple leadership positions in CAOC.

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