As reported by (subscription), U.S. District Judge William Orrick III of the Northern District of California has appointed Lieff Cabraser partner Sarah R. London along with three other attorneys to handle preliminary matters on behalf of plaintiffs nationwide in the the multidistrict Juul e-cigarette fraud and injury litigation.

In October, a diverse set of nearly 50 lawyers submitted proposals for case leadership structure with respect to the plaintiffs’ counsel. At the hearing, London encouraged the judge to choose a slate of 22 lawyers that included Lieff Cabraser alongside proposed co-lead counsel at San Francisco’s Gutride Safier and New York’s Douglas & London.

“We need a sizable group of lawyers who can work well together,” stated London, whose group had proposed that class action, personal injury cases, and municipal cases proceed together, rather than on separate tracks. London noted that plaintiffs needed to be able to adapt to developing circumstances. “We need be able to take our formation and direct it in the direction to get the job done,” she said.

According to, Juul is facing a mix of personal injury and addiction cases as well as proposed class actions brought on behalf of consumers, school districts, and state and local governments, as well as cases seeking medical monitoring for Juul users in the future.

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About Sarah London

A member of the Consumer Attorneys of California Convention Leadership Committee and a partner in Lieff Cabraser’s San Francisco office, Sarah London is a determined, skilled, and experienced advocate for the injured, employees, and consumers. She is experienced in all aspects of trial work, from drafting and arguing motions in limine, opposing Daubert challenges to plaintiffs’ experts and deposing defendants’ experts, and serving as lead trial counsel to writing successful post-trial and appellate briefs. Sarah’s case work involvement includes: the Florida Tobacco litigation, Zofran Infant Injury lawsuits, the Toyota Sudden Acceleration litigation, the Norvir antitrust case, and Pacific Fertility Clinic Egg and Embryo Preservation Failures. A Super Lawyers Rising Star for five consecutive years and 2015 finalist for the Consumer Attorneys of California Streetfighter of the Year Award, Sarah has held multiple leadership positions in CAOC.

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