Issue: Misrepresentation of cell phone plan

Sprint False Advertising from Everything Messaging

On February 1, 2011, plaintiffs filed a consumer protection class action complaint against Sprint for false advertising and misrepresentation in its marketing of its “Everything Messaging” cell phone plan. The plan purported to offer subscribers unlimited voice, text, and “picture messaging.”

However, despite the clear statement that picture messaging would be “unlimited” to subscribers of the “Everything Messaging” plan, consumers were allegedly charged an aggregate of nearly eighty million dollars for sending pictures using their cell phones. In addition, the complaint alleges that charges were effectively concealed from consumers, who experienced additional difficulty in even trying to assess their billing costs.