McAfee Anti-Virus Auto-Renewal Program

This nationwide class action alleges that McAfee falsely represents the prices of its computer anti-virus software to customers enrolled in its “auto-renewal” program in violation of California’s and New York’s unfair competition and false advertising laws.

Plaintiff alleges that McAfee’s fraudulent pricing scheme operates on two levels: First, McAfee offers non-auto-renewal subscriptions at stated “discounts” from a “regular” sales price; however, the stated discounts are false because McAfee does not ever sell subscriptions at the stated “regular” price to non-auto-renewal customers. Second, plaintiffs allege that McAfee charges the auto-renewal customers the amount of the false “regular” sales price, claiming it to be the “current” regular price even though it does not sell subscriptions at that price to any other customer.

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